Amari Precision Tubes (APT), a leading manufacturer of precision metals for demanding industry applications, today unveiled a new brand identity reflecting the company’s position as the only UK-manufacturer and stockist of defence standard tube in 90/10 and 70/30 copper-nickel and copper.

The brand evolution builds upon the company’s impeccable reputation as a trusted supplier and producer of high-quality, precision-engineered components. It underscores APT’s mission to deliver superior products to customers’ demanding specifications and to supply products on time and to budget.

“The new brand identity balances our legacy and our future as the leading UK-based manufacturer of ferrous and non-ferrous tubes and solid profiles for some of the most demanding industries in the world” said Stuart McKenzie, General Manager, Amari Precision Tubes. “We are committed to the delivery of excellence, and now APT’s new identity reflects this unwavering standard. New elements of the brand identity include a logo redesign, a strong colour palette, and website. Together, they serve to underline APT’s strength and signify leadership in tube and component supply to the defence, nuclear, telecommunications, heat exchanger and desalination, engineering, and marine industries.”

A range of useful factsheets have also been produced that can be downloaded here.